#研究分享#【2016年社交媒體營銷】

#研究分享#【2016年社交媒體營銷】

如今,Facebook每月有超過16.5億活躍用戶,15億來自移動終端,平均每秒有2萬用戶在臉書上進行操作。如何改進營銷策略,適應用戶眾多且活躍的社交媒體平臺?1)尋求SEO與社交的平衡 2)一對一與客戶溝通3)開發虛擬助理4)確保內容投放在社交媒體上的必要性5)增加可視化效果,運用直播流技術 6)充分利用社交媒體收集數據,包括“點贊”情況。

How Marketing on Facebook is Changing in 2016

Facebook is constantly evolving and expanding. Now reaching over 1.65?billion monthly active users?per month,?1.5 billion of them via mobile device,?the?equivalent of more than?20,000 users is active on Facebook every second. Facebook is, by far, the biggest social network operating today, and a valuable website for marketers, whether they're promoting a product or service or conducting market research.

In recent years, Facebook's been improving the experience it provides to its users so they can access a wider variety of content without ever leaving the site. For example, Facebook has put a significant amount of time and resource into developing its cross-platform mobile app to benefit?Facebook members who access the network through smartphones and tablets. Video content is also?being accessed on the go, with 75% of Facebook videos occurring on mobile devices, another key area of focus as the platform moves ahead.

Facebook's also looking to provide businesses with new opportunities to communicate directly with their?customers via?Messenger, enabling them to have personal,?real-time conversations. Additional?advancements to Messenger include M, a virtual assistant through which users can book tickets, buy products and get recommendations without ever leaving the service.

The below infographic from Speechless Digital looks at some of Facebook's more recent stats and innovations which will see increasing focus in the months ahead.

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文章:How Marketing on Facebook is Changing in 2016

作者:Zachary Jarvis

來源:Social Media Today

鏈接:http://www.socialmediatoday.com/social-networks/how-marketing-facebook-changing-2016-infographic

 


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