#研究分享#【品牌風格指南為何如此重要?】

#研究分享#【品牌風格指南為何如此重要?】品牌風格指南是一個中心參考點,為從事廣告活動的人們提供結構,但卻常常被忽略。它有助于確保一致性和高質量,維持品牌在所有形式上的呈現。一個清晰簡明的風格指南,會使所有人都明確自己的工作,準確高效地進行任務。詳情請戳下面的信息圖表。

The Importance of a Style Guide for Branding [Infographic]

A brand style guide is a central reference point?that provides structure to people working on a campaign -?but its often forgotten?or overlooked in the process. However, it's an important document that can help ensure consistency and quality, maintaining brand representation in all formats. Working on a marketing campaign involves combining multiple elements that require correct use and placement to properly represent the company. It takes planning, cooperation from different departments, and input from all involved. This is?why a style guide is necessary, but not always created and included when a project is presented to employees.

While there are multiple reasons why a marketing campaign needs to have a style guide, they all come down to one thing: cohesion. The final work needs to?represent the company properly. The style guide also contains guides on the proper font to use, the placement and use of logos in the work, quotes or taglines, and what to avoid in work that can create a legal entanglement.

A clear, concise style guide makes it easy for all people involved to do their jobs properly and turn in work that needs the least amount of editing before it goes live on a website or is published. Check out the infographic below to learn more about why it's important to have a style guide for your next campaign.

style info

 

 

標題:The Importance of a Style Guide for Branding [Infographic]

作者: ?Irfan Ahmad

來源:socialmediatoday

全文鏈接:http://www.socialmediatoday.com/marketing/importance-style-guide-branding-infographic


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